Emmanuelle CHAIZE

Emmanuelle Chaize serves as Assistant Professor in the Department of Marketing, Sales, & Branding at Montpellier Business School (MBS), where she has coordinated sales, negotiation, and strategy courses for BIBA and PGE programs since 2014. Since 2022, she additionally leads the PGE3 Sales & Business Development specialization, driving curriculum innovation in advanced sales methodologies. Prior to academia, she gained industry experience in supply chain management and co-founded the consultancy Galatee Conseil as Managing Director.

Her educational foundation includes a double Master's degree in business management and industrial project management from École Supérieure de Commerce et de Management Tours-Poitiers (France) and Linnaeus University (Sweden), completed in 2007.

Professor Chaize's research explores the convergence of psychological principles and technological innovation in commercial contexts. She investigates how emotional intelligence integrates with artificial intelligence to enhance customer experience, and examines semiotic frameworks for brand image transformation in B2B environments. Her work spans critical domains:

• Business Development Strategy
• Sales Negotiation Dynamics
• Emotion-Driven Consumer Behavior
• B2B Brand Semiotics
• Customer Acquisition Psychology
• Digital Experience Optimization

Within MBS, she is distinguished for pedagogical innovation across teaching disciplines including Psychology, Creativity Methods, and Personal Development frameworks, emphasizing practical application in sales and negotiation scenarios.