معرفی
Othman Boujena is an Associate Professor of Marketing at Neoma Business School, with a PhD in Management Sciences from Aix-Marseille University. His expertise spans CRM, Sales Force Automation, Big Data, AI, and Consumer Psychology.
- Teaches Digital Disruption, CRM, and Marketing Intelligence in initial and continuing education
- Research visiting scholar at NYU Stern and Georgia State University
Research Trends: Focuses on data-driven customer centricity, social media engagement, luxury brand dynamics, and ethical marketing practices. Publications in Electronic Markets, Journal of Retailing and Consumer Services, and Journal of Personal Selling and Sales Management.
Professional Contributions: Guest speaker on CRM and digital marketing, former head of Neoma’s Advanced Master in Marketing and Data Analytics and Major in Marketing (PGE).
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