معرفی
Boris Bartikowski is a Professor of Marketing at KEDGE Business School, where he serves as Director of the Center of Excellence in Marketing. He holds a PhD in Marketing from Aix-Marseille University and Augsburg University (2002), and received accreditation to direct research from Aix-Marseille University in 2006.
- Teaching Areas: Consumer behavior, relationship marketing, research methods
- Research Focus: E-commerce, intercultural marketing, communication
- Email: boris.bartikowski@kedgebs.com
His recent publications examine ethical consumerism in emerging markets, cross-national identity dispositions, gender dynamics in human-robot interactions, and cultural congruency in digital marketing. Collaborative works highlight CSR communication strategies, luxury brand positioning in multicultural contexts, and the impact of digital disruption on retail.
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