معرفی
Virginie THEVENIN is a permanent Assistant Professor of Marketing at IPAG Business School (Nice campus), where she serves as Head of the Master's in Marketing and Digital Communication program. With over 15 years of industry experience, she previously held leadership roles including Marketing Director at Réminiscence and Category Manager at Pepsico, and founded her own strategic marketing consultancy. She has taught at institutions including EDHEC, Aix-Marseille University, and INSEEC.
Education:
- 2020: Doctorate in Management Sciences (Marketing), Aix-Marseille University
- 2016: Master Research in Management, IAE Nice
- 2000: Master in Marketing and Communication, ESCP Europe Business School
- 1998: Master in Management Sciences, Paris Dauphine University
Research Focus: Her work explores consumer psychology and brand strategy, with emphasis on sustainable consumption patterns, luxury brand dynamics, digital consumer interfaces, and behavioral shifts in food preferences. Key thematic areas include semiotic analysis of brand-ecology relationships, post-pandemic consumption resilience, and generational marketing trends.
Publication Trends: Recent articles (2018-2024) demonstrate consistent focus on sustainability-luxury brand alignment, ecological messaging efficacy, and crisis-influenced consumer behavior. Methodologies emphasize semiotic analysis, with growing attention to digital consumption and cultural shifts in food/wellness domains.
