معرفی
Mohamed Didi-Alaoui is a Lecturer in Management Sciences at the IAE Nice Graduate School of Management, Université Côte d'Azur, and is affiliated with the Management Research Group (GRM, EA 4711). He serves as the Director of Studies for the Master 2 in Commercial Engineering program at IAE Nice.
His teaching focuses on consumer behavior, digital marketing, and brand content strategies for Master's students. His research explores how psychological proximity or distance influences consumers' attitudinal and behavioral responses across various consumption contexts. He has published in prominent journals such as Marketing Letters, Journal of Business Research, and Management & Avenir.
He completed his doctorate in 2018 at IAE Aix-Marseille Graduate School of Management under the supervision of Professor Véronique Cova, focusing on marketing and consumer behavior. His work bridges theoretical insights with practical applications in digital marketing strategies.