معرفی
Pauline Tesio serves as a Lecturer at Université Côte d'Azur within the Management Research Group (GRM), operating under the discipline of Management Sciences. Her academic position focuses on research-driven contributions to consumer behavior and marketing theory.
Her research program centers on niche consumer phenomena with particular emphasis:
- Vintage consumption patterns in modern markets
- Strategic approaches to brand positioning and equity
- Social media's role in consumer-brand relationships
- Countercultural movements influencing purchasing decisions
- Temporal aspects of consumer behavior
- Digital anthropology in marketing contexts
Tesio's work bridges traditional marketing theory with contemporary digital culture, examining how historical aesthetics and subcultural identities shape modern consumer landscapes. Her affiliation with the Management Research Group (GRM) provides institutional support for investigating these interdisciplinary connections between consumer psychology, digital media, and cultural trends.
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