معرفی
Catherine Aussilhou is a Researcher Lecturer at the University of the Côte d'Azur, affiliated with the IAE Nice – Institute of Business Administration and the Management Research Group (GRM). She serves as Director of Studies for the Digital Marketing Master's Degree, Head of the Marketing/Sales specialization, and Communication Assessor at IAE Nice.
- Affiliations:
- Management Research Group (GRM)
- IAE Nice – Institute of Business Administration
Her research focuses on how individuals perceive and process information in digital environments, particularly examining how brand post design dimensions (e.g., linguistic style, brand discourse) influence consumer attitudes and engagement. She specializes in the impact of informal address by brands on social media platforms.
Contact: Catherine.AUSSILHOU@univ-cotedazur.fr | Phone: +33 4 89 15 21 36