معرفی
Dr. Stefania Masè is an Associate Professor of Marketing and Communication at IPAG Business School, where she serves as Academic Director of the Master in International Management program. She teaches courses in marketing principles, research methodologies, luxury brand management, and art-business integration. Based at the Nice campus, she holds a double doctorate from the University of Macerata (Italy) and Sorbonne University (France).
Education:
- 2016: Ph.D. in Management and Accounting (University of Macerata) & International Trade and Europe (Sorbonne University)
- 2010: Master's Degree in Advertising and Corporate Communication
- 2009: Post Graduate Course in International Trade
Research Focus: Dr. Masè's interdisciplinary research bridges institutional theory, consumer culture, and aesthetic philosophy. She investigates how institutional frameworks shape consumer behavior, with specialized studies in luxury brand strategies, digital dating platforms, and transgenerational family businesses. Her work employs both theoretical and empirical approaches to examine value creation, legitimation processes, and cultural dimensions in commercial contexts.
Publication Trends: Recent scholarly output (2020-2025) demonstrates a strong focus on value conflicts in digital marketplaces, sustainability transitions in family enterprises, and the intersection of art with business strategy. Her research consistently examines institutional pressures on consumer behavior, with methodological diversity ranging from multivariate statistical analysis to qualitative case studies across European luxury sectors and digital platforms.
Professional Affiliations:
- Active member of the STEP Project Global Consortium, researching transgenerational entrepreneurship practices
- Previous academic positions include Assistant Professor at IPAG (2018-2022) and teaching/research roles at IAE Pau-Bayonne
