Sylvain DELMAS

Sylvain DELMAS is an Assistant Professor in Marketing at IPAG Business School, actively participating in research seminars and affiliated with the Thematic Interest Group 'Marketing and Human Resources' of the French Marketing Association (AFM) and the Chair of Brands and Values at IAE Paris - Sorbonne Business School.

• PhD (2022) & Master’s (2019) from University Paris 1 Panthéon Sorbonne
• Former executive in socio-economic, strategic, and marketing studies
• Teaching experience since 1992 (tutor at University Paris 1, temporary teacher at IAE, Neoma, and IPAG)

His research focuses on brand management, particularly internal branding, situated at the intersection of marketing, human resources, and organizational research. His publications analyze employee-brand dissonance and strategies for reconciling workplace experiences with brand ideals.

At IPAG, he teaches market research, marketing mix, consumer behavior, CRM, and project management. Former roles include leading customer insights at Stellantis Group (2013–2019), managing 8 researchers, and directing new mobility projects for Peugeot (2011–2012).