Christiane Beyerhaus

Prof. Dr. Christiane Beyerhaus is an active Professor at the International School of Management (ISM) in Hamburg, Germany, affiliated with the Department of Marketing, Sales, Tourism & Sports. Her research spans consumer psychology, luxury markets, and digital business innovation.

Research Focus: She investigates emotional consumer experiences, fashion marketing dynamics, and sales strategies in luxury sectors. Her work integrates theoretical frameworks with practical applications in retail, brand management, and digital transformation.

Publication Themes: Her articles collectively analyze luxury sales management, emotional branding, and fashion industry trends, emphasizing consumer-centric strategies and business administration principles.