Michele Quintano

Michele Quintano serves as an Associate Professor in the Department of Marketing at Esade Business School and holds a Visiting Professor position. Her academic work centers on marketing science with applications across diverse sectors including sustainability, healthcare, and luxury industries.

Key research areas include:

• Consumer behavior dynamics in sustainable and green consumption contexts
• Brand equity measurement and management across food/beverage, luxury fashion, and healthcare sectors
• Event marketing analytics for sports mega-events and tourism
• Digital transformation drivers in traditional industries

Recent publications demonstrate interdisciplinary integration of marketing theory with sustainability science, healthcare innovation, and digital technology adoption. Her work addresses contemporary business challenges through empirical analysis of consumer responses, brand performance metrics, and technology implementation outcomes across multiple economic sectors.