Ivana Casaburi

Ivana Casaburi is an Associate Professor in the Department of Marketing at Esade Business School, part of Esade. Her research focuses on consumer behavior, luxury marketing, sustainability, and international business strategies. She has been active in academic research since 1997, with notable contributions in the areas of sustainable branding, digital channel strategies, and luxury market dynamics.

Her recent work explores innovative communication strategies for sustainability, digital marketing in luxury sectors, and the intersection of consumer attitudes with global business practices. Key projects include the European Commission-funded 'ecbiz: European Centre for Business Growth' (2013–2015), which focused on business growth strategies.

Publications span topics such as green marketing, sustainable luxury transitions, and corporate social responsibility. Her research emphasizes practical applications for businesses navigating ethical and sustainable practices in global markets.