معرفی
Dr. Isabella Maggioni is an Associate Professor of Marketing and Academic Director of the MSc in Luxury Management at ESCP Business School (Turin campus). Her research focuses on consumer behavior, luxury retail, sustainable consumption, and technology-driven marketing solutions. She has published in leading journals like the Journal of Business Research and European Management Journal, with a strong emphasis on bridging academic theory with industry application.
Her work explores how technology (e.g., AI, robotics) shapes consumer experiences, alongside themes like ethical consumption, brand identity alignment, and post-pandemic digitalization in fashion and retail. She collaborates with global organizations to deliver actionable insights on retail innovation and service design. Maggioni’s research often intersects with societal challenges such as climate change and youth engagement in sustainability.
Notable contributions include studies on NFTs in luxury markets, neurophysiological responses to retail robotics, and digital servitization strategies for SMEs during crises. Her academic leadership in luxury management education is complemented by expertise in cross-channel consumer behavior and B2B sales automation.
