Caroline Le Bon

Caroline Le Bon is an Assistant Professor and Director of the Marketing Minor in the Department of Business Management at Washington College. She brings over a decade of industry experience from Galeries Lafayette, France's leading department store, where she served as a buyer overseeing national and international brands, sales revenues, pricing, and inventory management.

Education

• Ph.D. in Marketing, University Paul Cezanne Aix Marseille, France (2011)
• Master of Science in Marketing, University Paris Sorbonne, France (2005)
• Postgraduate Degree in Luxury Brand Marketing and International Management, Cartier Chair Marketing Institute - Sup de Luxe, France (1993)
• Master in Retail Management, Logistics and Negotiation, University Paris Dauphine, France (1992)
• Bachelor of Arts in Applied Economics, University Paris Dauphine, France (1991)

Research Interests

Dr. Le Bon's research focuses on the fashion and fast fashion industries, with particular emphasis on sustainability practices and the impact of the metaverse on marketing strategies. She investigates how fast fashion brands are adopting sustainable measures to address environmental concerns and how virtual environments are reshaping consumer engagement and brand strategy. Her work aims to transform marketing into a tool for enhancing consumer satisfaction, trust, and loyalty.

Publications Overview

Her recent publications explore the dynamics of fashion product adoption and consumer loyalty. In her 2017 article, she examines the role of repeated exposure in fashion product adoption, while her 2015 book delves into how marketing influences consumer choice and loyalty in the fashion sector. Collectively, her work bridges fashion marketing with consumer behavior, highlighting the evolving strategies in response to sustainability and digital innovation.

Advising

As Director of the Marketing Minor, Dr. Le Bon guides students in developing marketing expertise and career readiness. Her prior industry experience at Galeries Lafayette provides practical insights for student mentorship. No specific research grants are mentioned in the available information.