Emmanuelle LE NAGARD

Emmanuelle LE NAGARD is a full Professor of Marketing at ESSEC Business School, holding the rank of Professor since 2009. She currently serves as Academic Director of the Grande Ecole program at ESSEC’s Cergy and Singapore campuses (2022–2024). Her academic career includes roles as Visiting Professor at Luiss University (2004–2005) and positions as Associate Dean for Pedagogy (2014–2022) and Visiting Research Scholar at Stanford University (2007). She holds a Ph.D. in Marketing from HEC Paris (1996) and a Habilitation à Diriger des Recherches (HDR) from Université Paris Dauphine-PSL (2001).

Educational Background

• Habilitation à Diriger des Recherches (2001), Université Paris Dauphine-PSL
• Ph.D. in Management Sciences (Marketing), HEC Paris (1996)
• MSc. in Management, ESCP Europe (1990)
• Masters in Modern Literature, Sorbonne Université (1989)

Research Interests

Her research focuses on innovation management, consumer behavior, and strategic marketing. Key themes include new product development, digital marketing, network externalities, and sustainable consumption. She explores how consumers interact with emerging technologies (e.g., augmented reality) and the psychological factors influencing purchase decisions, such as perceived obsolescence and symbolic contagion. Her work bridges theoretical frameworks with practical applications in industries like telecommunications, publishing, and e-commerce.

Article Trends

Recent publications emphasize the intersection of technology and consumer decision-making, analyzing topics like virtual trials for experience goods, eco-conscious consumer paradoxes, and the role of online word-of-mouth. Her work often addresses innovation adoption, retail strategies, and market dynamics, reflecting her dual focus on academic rigor and industry relevance.

Awards & Activities

• Recipient of the Prix Daniel Tixier de l’Innovation Pédagogique (2014) for educational innovation
• Winner of the Prix de l’Académie des Sciences Commerciales (2006) for her book Marketing des nouveaux produits

Advising & Grants

She has co-directed 8 Ph.D. theses, including studies on social robots, UHD TV viewer experiences, and online consumer revenge. Her consulting engagements span companies like SAP France, Michelin, and Louis Vuitton, advising on marketing strategies, innovation, and consumer analytics.

Labs & Teams

Actively involved in editorial boards for journals like Revue Française de Gestion and Décisions Marketing, she also chairs academic initiatives such as the Collège de Labellisation des Dispositifs Pédagogiques à l’ère du Numérique (2019–2022).