Tianrong Lu

Tianrong Lu serves as an Assistant Professor and Researcher at Université Paris Dauphine-PSL, specializing in the intersection of cultural representation and consumer behavior within global luxury markets.

Her educational foundation includes:

• PhD Candidate at Université Paris Dauphine – PSL researching "Reverence or Reproduction: The Evolution of Cultural Borrowing in Luxury Fashion and Chinese Consumer Perception"
• MS in Fashion and Luxury Management from Institut Français de la Mode (Thesis: "How can physical stores evolve under the pressure of the digital era?")
• Master ENAMOMA through PSL – ENAMOMA partnership with Université Paris Dauphine & École des Mines de Paris
• Bachelor’s in Fashion Design and Patternmaking (Print & Knitwear) from École de la Chambre Syndicale

Lu’s research critically examines Western luxury brands’ use of Chinese cultural elements—from Yves Saint Laurent’s 1977 Les Chinoises collection to contemporary Dior/Chanel campaigns—through multidisciplinary methods including archival analysis, consumer interviews, and experimental studies. She challenges conventional postcolonial narratives by demonstrating how brand identity, citation practices, and consumer cultural profiles collectively shape perceptions of authenticity in cross-cultural design. Her work reveals nuanced consumer responses where Chinese audiences distinguish between respectful homage and exploitative reproduction based on contextual factors beyond mere ownership of cultural symbols.

No scientific awards or student advisement details are documented in available materials. Her scholarly activities center on theoretical frameworks for cultural borrowing within academic settings at Université Paris Dauphine-PSL, with emphasis on evolving designer-consumer dynamics in digital-era luxury markets.