Simon NYECK

Simon NYECK is a Teaching Professor at ESSEC Business School's Marketing department since 2010. Formerly, he held positions including Professor at Université Laval (Canada) and Visiting Faculty at ESSEC. He earned a Ph.D. in Marketing from ESSEC and a Doctorate in Marketing/Consumer Behavior from Université Paris Dauphine-PSL. His research focuses on consumer behavior, luxury branding, service quality, and cultural marketing. Notable contributions include studies on gender representations in cosmetics, luxury brands' digital strategies, and consumer orientation toward sporting events. He has supervised theses on topics like luxury counterfeiting and metal culture consumption. Active in academic associations, NYECK has published extensively across journals and conferences, including work on innovative measurement scales and cross-cultural marketing. His mentorship spans MBA programs and research chairs.