Benoît Heilbrunn

Benoît Heilbrunn is a Professor in the Marketing Department at ESCP Business School's Paris campus. He serves as the Academic Director of the Marketing and Communication MSc program and the Associate Dean for the MBA Full-Time program. Holding a Doctorate from Université Paris-Dauphine, a Master's in Semiotics from EHESS, and a Master's in Philosophy from the University of Paris-Sorbonne, his expertise bridges humanities and business education.

His research explores the intersection of consumption, branding, and politics, focusing on ideological dimensions of brand society and material culture manipulation via logos, brands, and packaging. He teaches Brand Management, Design Management, and Consumer Behaviour, while also advising in strategic brand management.

Apart from academic leadership roles, he contributes to ESCP’s mission of fostering transnational business leaders through culturally diverse education. No specific awards or recent publications are listed in the provided text.