Maria Olmedilla Fernandez

Maria Olmedilla Fernandez is an Associate Professor at SKEMA Business School in Paris, France. She holds a Ph.D. in Strategic Management and International Business from the University of Seville (2017) and a Habilitation à Diriger des Recherches (HDR) from Université Paris Dauphine-PSL (2024). Her research focuses on eWOM communities, text mining, machine learning techniques, online user behavior, NLP, and artificial intelligence applications in marketing and digitalization. She is affiliated with the SKEMA Centre for Artificial Intelligence and serves as Academic Director at SKEMA since 2023.

Her academic journey includes roles as a PhD Researcher at the University of Seville (2014–2017) and Assistant Professor at École de management Léonard de Vinci (2017–2019). She has received notable awards such as the 2024 Outstanding Paper Award and multiple Pedagogical Innovation awards from SKEMA. She actively contributes to peer-reviewed journals like Decision Support Systems and Technological Forecasting and Social Change, and serves on committees for conferences like CARMA and ICISDM.

Her research explores the intersection of technology and consumer behavior, particularly in analyzing online reviews, predicting helpfulness, and detecting fake content using NLP and machine learning models. She has pioneered methodologies for harvesting Big Data in social science and improving educational innovation through gamification tools like Kahoot!.