معرفی
Yashar Bashirzadeh is an Assistant Professor in the Marketing Department at Grenoble Ecole de Management (GEM). His expertise lies in empirical modeling within the digital industry, focusing on Customer Relationship Management (CRM), Freemium Games and Services, Mobile Apps, Email Marketing, and Sales Promotions. He teaches courses on Quantitative Research Methods, Customer Data Analysis, and Digital Marketing.
- Ph.D. in Marketing, Grenoble Ecole de Management (2019)
- Diplome de Doctorat, IAE Aix-Marseille Université
Prior to rejoining GEM, he served as an assistant professor at Rennes School of Business for two years. His research bridges theoretical frameworks with practical applications in digital business environments, emphasizing consumer behavior and marketing strategies in freemium models and mobile ecosystems.
Dr. Bashirzadeh's work integrates data-driven approaches to optimize CRM and promotional tactics in evolving digital markets. His international background spans Iran and France, reflecting a cross-cultural perspective in his academic and research endeavors.
