معرفی
Audrey Portes is an Assistant Professor at Montpellier Business School, specializing in the Marketing, Sales, & Branding department. She holds a PhD in Marketing from the University of Montpellier (2018) and previously served as Assistant Professor at Aix-Marseille University's Faculty of Economics and Management. At Montpellier Business School, she also leads the Digital Marketing specialization in the PGE3 program. Her professional background includes over a decade as a digital marketing consultant, advising brands on online strategies.
Her research focuses on digital consumer behavior, particularly exploring topics like algorithmic impact on e-commerce, ethics in digital environments, consumer privacy, transparency in marketing, dark sides of social media, and connected device adoption. Key themes include algorithmic transparency, ethical AI, consumer trust, and sustainability claims evaluation.
Her publications span peer-reviewed journals such as the Journal of Retailing and Consumer Services, Journal of Cleaner Production, and Recherche et Applications en Marketing. Recent work examines sustainability messaging effectiveness, algorithmic influence on impulse buying, and semiotics in NBA branding. She also contributes to academic conferences like the Consumer Culture Theory Conference and publishes case studies with institutions like The Case Center.
Audrey Portes has not yet been associated with formal academic awards, grants, or named student advisees in the provided texts. Her teaching activities include marketing disciplines and digital strategy courses.
