Elsa Kassardjian

Elsa Kassardjian is an Assistant Professor at Montpellier Business School (MBS), specializing in the Marketing, Sales, & Branding department. She joined MBS in March 2017 and currently serves as the Director of the Bachelor Program while leading faculty development and research valorization initiatives.

• Education: PhD in Science Communications from Université Claude Bernard Lyon 1 (UCBL) and ENS Cachan (now ENS Paris-Saclay), France, completed in 2002.

Her research focuses on Consumer Behavior and Research Methodology. Recent work explores strategic frugality in finance, luxury branding challenges, workplace sustainable mobility, and climate-related behavior change. Earlier contributions examine GMO perceptions, nutritional science, and biotechnology communication.

Key article trends span disciplines like Finance, Marketing, Environmental Science, Biotechnology, Nutrition, and Science Communication, with specific subfields including Economic Optimization, Product Lifecycle, Urban Mobility, Behavioral Economics, Genetic Engineering, and Functional Foods.

Elsa supports faculty research and strategic collaborations at MBS, leveraging her prior experience as a Public and Government Affairs Specialist at Bayer CropScience and Senior Project Manager at the University of Auckland (2003–2011). She has no listed scientific awards or advisees in the provided text.