معرفی
Professor Paurav Shukla is the Professor of Marketing and Head of the Digital and Data Driven Marketing Department at the Southampton Business School, University of Southampton. His research focuses on luxury consumption, brand management, and cross-cultural consumer behavior, with a particular emphasis on emerging markets. He has held visiting professorships at institutions like Frankfurt School of Finance & Management and Aalto University. His work bridges academia and industry through corporate training, consulting, and advisory roles globally. Paurav is renowned for his contributions to luxury branding research, ranking in the top 2% globally in citations. He actively supervises PhD students in comparative consumer behavior and luxury marketing.
Research Interests:
- Luxury consumption patterns and democratization
- Brand management strategies in global markets
- Self-identity and consumer behavior
- Cross-cultural marketing dynamics
- Emerging trends in digital economy and autonomous vehicles
Awards:
- Stanford 2% Global Scientist Citation Rankings (2021)
- Best Track Chair (2021)
- Best Paper Award in International Marketing Track (2022)
Teaching & Outreach:
Teaches luxury marketing, brand management, and strategic marketing. Engages in executive training and consulting for organizations in Europe, Asia, and Africa. Current projects include studies on autonomous vehicles (via the UKRI TAS Hub) and health policy.
Labs & Collaborations:
Part of the India Centre for Inclusive Growth, Centre for Marketing Research, and C-BEAR (Behavioural Experimental Action and Research). Collaborates with industry partners on projects like the ECON study on convenience store regulation impacts.
