Arnold Japutra

Dr. Arnold Japutra is an Associate Professor of Marketing at Southampton Business School, University of Southampton. His research focuses on brand management, consumer behaviour, relationship marketing, and the adoption of emerging technologies such as AI, AR/VR, and robotics. Recognized among the Top 2% of Global Scientists, he has published in leading journals including the Journal of Business Research, European Journal of Marketing, International Marketing Review, Journal of International Management, Journal of Travel Research and Tourism Management. Dr. Japutra has held academic roles at the University of Western Australia and Universitas Indonesia, and has extensive experience in teaching, corporate training, and consulting for global organizations.

His research interests include:

• Consumer-brand relationships
• Consumer negative behaviours
• Dark-side of brands
• Human-Robot interactions
• Adoption of new technologies (e.g., AI, AR, VR)
• Brand management (e.g., brand attachment, brand loyalty, brand equity)
• Technology adoption and consumer behaviour (e.g., impulsive and compulsive buying)

Dr. Japutra's research sits at the intersection of branding, consumer psychology, and emerging technologies. His work examines how consumer–brand relationship factors drive both positive behaviors and negative ones such as impulsive buying, compulsive consumption, and trash-talking. He investigates how psychological traits shape consumer decision-making and has recently been exploring human-technology interactions with a focus on AI, robotics, AR, and VR. His publication pattern shows a clear evolution from traditional brand management topics toward increasingly technology-focused research, particularly examining the psychological impacts of AI and digital interfaces on consumer behavior.

Dr. Japutra has received numerous prestigious awards, including:

• Stanford 2% Global Scientist Citation Rankings (2023, 2024)
• Business School Mid-Career Research Award, University of Western Australia (2023)
• Best Researcher Award, Faculty of Economics and Business, Universitas Indonesia (2023, 2022)
• Best paper at Journal of Hospitality and Tourism Management (2019)
• Best Researcher Award and Top Publication Award, Tarumanagara University (2016)

Dr. Japutra is actively accepting PhD students and has extensive experience mentoring graduate researchers. His research has been supported by various grants though specific funding sources aren't detailed in the provided materials. He has also delivered corporate training and consulting services for numerous global organizations, bridging academic research with practical business applications.