Lana Beikverdi

Lana Beikverdi is a Senior Lecturer in Business at Arcada University of Applied Sciences, where she conducts research and teaches in the School of Business. She holds a Doctor of Science (Economics and Business Administration) and focuses on sustainable consumption patterns, particularly rebound effects that counteract eco-friendly behaviors. Her work explores green impulse buying, non-sustainable actions among environmentally conscious consumers, and the role of emerging technologies like AI and service robots in shaping consumer behavior.

Her research aims to provide actionable insights into fostering sustainable consumer habits, with special attention to meat consumption and green impulse purchases. She has authored a 2024 book on impulse buying in sustainable contexts and co-authored a 2025 conference paper on experiential learning through facial expression analysis software.

Her research highlights the paradoxes in sustainable consumer behavior, analyzing how technology can either promote or hinder eco-friendly practices. She collaborates with institutions like the Finnish Academy of Marketing and focuses on cross-cultural studies comparing European and Asian consumer attitudes.