Elisabeth Steiner

Elisabeth Steiner PhD serves as Head of the Institute for Marketing at the University of Applied Sciences Wiener Neustadt's Faculty of Business. Her academic leadership spans strategic research direction and institutional management within Austria's applied sciences sector.

Her research focuses on consumer behavior at the intersection of food science and digital innovation, particularly examining sensory marketing, AI applications in marketing, and sustainable consumption patterns. Key methodologies include napping analysis, rapid sensory evaluation, and behavioral neuroscience approaches to understand texture perception, organic food acceptance, and climate-conscious food choices.

Current research trends reveal growing emphasis on generative AI's impact on consumer trust and purchase decisions, with recent publications analyzing AI-generated product descriptions versus human-written content. Her work consistently bridges academic rigor with industry applications through projects like biscuit4all and climate-friendly food consumption initiatives.

Professional engagement includes active participation in international conferences such as the French-Austrian-German Workshop on Consumer Behavior and DLG Lebensmitteltag Sensorik, demonstrating strong cross-border academic collaboration.

Her research infrastructure leverages the university's Innovation Lab and Food Science laboratories, enabling interdisciplinary projects combining marketing theory with food technology and behavioral neuroscience. Current work examines virtual influencers, digital wellbeing, and climate-conscious consumption through multiple funded projects including biscuit4all (2022-2024) and Climate-friendly food consumption (2020-2023).