Robert Andreas Fina

Robert Andreas Fina is a Researcher at the Institute for Scientific Methodology and Market Research within the University of Applied Sciences Wiener Neustadt. His work focuses on market research, sensory analysis, and consumer behavior, with a particular emphasis on climate-friendly food products and B2B sales training. He collaborates extensively with industry partners and academic institutions across Europe and Southeast Asia.

Research Interests include sensory evaluation of food products, consumer acceptance of meat substitutes, blood pressure measurement comparability, and rapid methodological research. His projects often integrate interdisciplinary approaches, combining psychology, food science, and statistical analysis to address practical market challenges.

Recent Publications highlight trends in renewable energy adoption, youth consumer behavior toward sustainable food, and data-driven segmentation in digital tourism. These works reflect his commitment to advancing applied research with real-world impact.

• Scientific Awards: BNE Auszeichnung 2023 for contributions to climate-friendly food research.

Collaborative Projects include SEASAC (strengthening B2B sales training in Southeast Asia), Cleaner Meat (sensory testing of reduced-salt products), and Under Pressure – the Final Chapter (blood pressure measurement methodologies).