Severin Maurer

Severin Maurer is a Lecturer and Researcher at the University of Applied Sciences Wiener Neustadt, affiliated with the Institute of Market Research & Methodology. His research focuses on interdisciplinary fields including User Experience (UX) research combined with psychophysiological methods, biomedical engineering (e.g., blood pressure measurement techniques), and gender studies.

Research Interests:

• Development of paradigms integrating traditional UX methods with psychophysiological measurements (e.g., facial expression analysis, heart rate variability).
• Biomedical studies on non-invasive blood pressure monitoring and its clinical applications.
• Market research on sensory perception and consumer behavior in food products, particularly the impact of visual and sensory cues.
• Gender gap analysis in modern professional contexts (Gender Gap 4.0 project).

Key Projects:

• Paradigms for UX Research: Combining UX methods with psychophysiological techniques to assess user stress and emotional responses.
• Under Pressure – The Final Chapter: Evaluating blood pressure measurement techniques and their clinical relevance.
• Gender Gap 4.0: Investigating gender disparities in contemporary work environments.

Advising & Collaboration: Collaborates with institutions on UX and biomedical projects, contributing to teaching materials like instructional videos. Active in presenting research at conferences (e.g., 48th EMAC Annual Conference).

Labs/Teams: Part of the Institute’s research teams focusing on market methodology and biomedical applications.