Thomas Franz Poscher

Thomas Franz Poscher is a Researcher at the Institute for Marketing of the University of Applied Sciences Wiener Neustadt. His work focuses on climate-friendly food consumption, organic food acceptance, and interactive digital solutions for sustainability. He leads and collaborates on projects like biscuit4all (gender-sensitive behavior change) and Rapid method comparison (sensory efficiency for SMEs).

• Research Interests: Food Science, Consumer Behavior, Sustainability, Sensory Analysis
• Email: thomasfranz.poscher@fhwn.ac.at

His recent publications examine meat substitutes through sensory evaluation and behavioral psychology lenses, emphasizing food neophobia and preference mapping. He has presented at events like DLG Lebensmitteltag Sensorik (2023, 2022) and received the BNE Auszeichnung 2023 for collaborative climate-friendly food initiatives. Projects such as Science meets school highlight his engagement with educational institutions to address food market impacts on global warming.