Sandra Holub

Sandra Holub serves as a Researcher at the Institute for Marketing within the Faculty of Business at the University of Applied Sciences Wiener Neustadt (FHWN). Her academic profile demonstrates a strong commitment to interdisciplinary research at the intersection of marketing, consumer behavior, and sustainability.

Her research interests span multiple domains including sustainable consumption, digital marketing, food science, and behavioral economics. Dr. Holub's work particularly focuses on understanding consumer responses to sustainable product alternatives, with significant contributions to the study of meat alternatives and climate-conscious behavior. Her research employs both quantitative and qualitative methodologies to examine how sensory marketing, labeling strategies, and behavioral interventions influence consumer decision-making.

Dr. Holub's publication record shows consistent scholarly output with 23 documented publications spanning from 2016 to 2025, demonstrating increasing research productivity in recent years. Her work appears in reputable journals like the British Food Journal and covers emerging topics at the intersection of traditional marketing principles and contemporary sustainability challenges.

• Ella - Award for excellent teaching and learning formats at FHWN (2nd place, November 2024)
• Ella - Auszeichnung für exzellente Lehr- und Lernformate an der FHWN (1. Platz, 2025)
• WU High Potential Contact Weeks (2017)

Dr. Holub actively translates her research into practical applications through media engagement and professional speaking engagements. She has participated in numerous conferences and public discussions on topics ranging from e-commerce strategies to sustainable consumer behavior. Her involvement in the biscuit4all project (2022-2024) demonstrates her commitment to developing practical, evidence-based solutions for promoting climate-conscious behavior across energy, mobility, and nutrition contexts. Through her teaching awards and media appearances, she effectively bridges academic research with real-world business applications.