Katayoon Pourmahdi

Katayoon Pourmahdi is a Doctoral Researcher at Åbo Akademi University's Faculty of Social Sciences, Business and Law, School of Business. Her research focuses on data-driven approaches to sustainable consumption and pricing strategies.

• Research Interests: Machine Learning, Predictive Analytics, Sustainable Consumer Behavior, Pricing Strategy
• Key Themes: Uses computational models to analyze price sensitivity in eco-conscious markets, applies deep learning to meat product price forecasting, and explores agent-based modeling for sustainable pricing optimization.

Her recent publications highlight applications of Machine Learning in sustainability contexts, particularly in pricing strategy and consumer behavior. She has presented at international conferences on topics like sustainable consumption drivers and AI-integrated pricing models.