معرفی
Marija Ham is a Lecturer affiliated with the teaching staff, specializing in marketing-related disciplines. Her work focuses on marketing information systems, market research methodologies, and sustainable marketing strategies.
Research Interests:
- Marketing Information Systems: Designing data frameworks for business decision-making
- Market Research: Hypothesis testing, survey design, and predictive analytics
- Sustainable Marketing: Integrating eco-conscious practices into marketing mix models
She teaches advanced topics including database structuring, consumer behavior analysis, and sustainable development frameworks in marketing contexts.
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