BARBAROSSA Camilla

BARBAROSSA Camilla serves as an Associate Professor in the Department of Marketing at TBS Education, a leading French business school with international campuses. Her academic role encompasses teaching and research within the marketing discipline.

Her research focuses on critical intersections of consumer behavior and environmental sustainability, with particular expertise in sustainable consumption patterns. Key areas include:

• Consumer decision-making regarding eco-friendly products
• Psychological drivers of plastic avoidance behaviors
• Nationwide mixed-method approaches to sustainability research

Her notable work includes "Understanding Who Avoids Single-Use Plastics and Why: A Nationwide Mixed-Method Study," demonstrating rigorous methodological approaches to contemporary environmental challenges in marketing contexts.

Professional engagement includes active participation in TBS Education's research initiatives with connections to Research Gate and LinkedIn networks.

Contact: c.barbarossa@tbs-education.fr