معرفی
Annalisa Fraccaro serves as an Associate Professor in the Department of Marketing at TBS Education, France. Her academic work bridges theoretical research and practical applications in consumer behavior, with specialized focus on luxury sector dynamics.
Her research investigates psychological pricing mechanisms in high-end markets, notably demonstrating how luxury consumers interpret price endings (e.g., €4,990) through connotation rather than rounding-down effects prevalent in fast-moving consumer goods. This challenges conventional pricing wisdom by revealing luxury brand managers' strategic use of price symbolism to communicate exclusivity and quality.
Professional engagement includes Research Gate and LinkedIn profiles, with institutional correspondence via a.fraccaro@tbs-education.fr. Her contributions advance understanding of luxury consumer decision-making in global markets.
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