Christophe Benaroya

Christophe Benaroya serves as an Associate Professor within the Department of Marketing at TBS Education, a globally recognized business school with campuses in Toulouse, Paris, Barcelona, Casablanca, and London. His primary academic appointment focuses on advancing marketing theory and practice through teaching and research.

His research spans critical marketing domains including consumer behavior dynamics, digital marketing innovation, brand strategy development, and market analysis methodologies. These interests reflect contemporary challenges in evolving commercial landscapes, particularly regarding digital transformation and cross-cultural consumer engagement.

Professor Benaroya maintains active professional profiles on Research Gate and LinkedIn for scholarly collaboration. Contact is facilitated through his institutional email c.benaroya@tbs-education.fr, with comprehensive details available via his curriculum vitae, publications, and expertise sections on the TBS Education portal.