معرفی
Michael Petit serves as an Assistant Professor in the Marketing department at TBS Education, a globally recognized business school with campuses in Toulouse, Paris, Barcelona, and Casablanca. His role encompasses teaching and research within undergraduate and graduate business programs.
His research centers on Marketing, with specialized focus in Digital Marketing and Consumer Behavior. These domains address critical industry shifts in data-driven customer engagement and psychological drivers of purchasing decisions, reflecting contemporary business education priorities.
Professional correspondence may be directed to michael.petit@tbs-education.fr. The faculty directory lists him among active teaching staff without indication of secondary appointments or administrative roles.
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