معرفی
Sung Ham is an Associate Professor of Marketing at Michigan State University. He specializes in Business-to-Business Marketing, Marketing Strategy, Pricing, and Sales Management. His research explores topics such as consumer behavior, certification effects, and confirmation bias in advertising. He contributes to academic discussions on pricing strategies in dynamic markets and conflict of interest in third-party reviews.
Research Interests
- Business-to-Business Marketing Dynamics
- Strategic Pricing and Dynamic Pricing Models
- Consumer Decision-Making under Cognitive Biases
- Impact of Third-Party Reviews on Consumer Trust
- Experimental Analysis of Market Strategies
Publications
Recent works include studies on noisy certification profitability, dynamic targeted pricing risks, and experimental analyses of price delegation and tournament design. His research bridges theoretical models with practical insights for business strategy.
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