Chuan He

Chuan He is a Professor at the Leeds School of Business, University of Colorado at Boulder, specializing in Strategy, Entrepreneurship and Operations. His research focuses on advertising, search theory, pricing strategies, and channel contracts. He holds a Ph.D. in Marketing from Washington University in St. Louis and an M.A. in Economics from the University of Toronto.

• Education
  • Ph.D., Marketing, Washington University in St. Louis
  • MSBA, Marketing, Washington University in St. Louis
  • M.A., Economics, University of Toronto, Canada
  • B.A., Economics, Memorial University of Newfoundland, Canada

His scholarly work spans environmental economics, behavioral pricing, and product line strategies, with recent publications analyzing carbon trading impacts on real estate, dynamic pricing models, and confirmation bias in advertising. He serves on the editorial board of Marketing Science, a leading journal in the field.

Articles reflect trends in data-driven marketing, sustainable operations, and consumer psychology, demonstrating his interdisciplinary approach to modern business challenges.