Chuan Yu

Chuan Yu is an Assistant Professor of Economics at the University of North Carolina at Chapel Hill. His research focuses on Industrial Organization and the Digital Economy, with notable contributions to sponsored product advertising, occupational licensing, and healthcare markets. He holds a Ph.D. in Economics from Stanford University (2024) and completed a Postdoctoral Fellowship at Harvard Business School (2024–2025).

Key research areas include:

• Evaluating welfare impacts of digital advertising
• Analysis of licensing policies in public education
• Competitive bidding dynamics in healthcare procurement
• Market structure in China’s entertainment industries

His work has been recognized with the Econ Job Market Best Paper Award from the European Economic Association and UniCredit Foundation. Recent publications address topics ranging from radiologist diagnostic skill to synaptic partner matching in neurobiological systems.