معرفی
Dr. Zhihao Yu serves as Assistant Professor of Marketing in the Department of Marketing and Entrepreneurship at the University of Nebraska at Omaha's College of Business Administration. His behavioral research examines digital interaction design, social media strategies, and human-robot interaction, with publications in premier journals including Journal of Marketing Research and Journal of Advertising. His work has been featured in Harvard Business Review and American Marketing Association publications.
Education:
- Ph.D. in Marketing and Psychology, University of South Florida (2021)
Research Focus: Dr. Yu investigates how digital interfaces shape consumer decisions through experimental methodologies. His digital interaction design research analyzes UI/UX impacts on user behavior, while social media studies explore engagement optimization. His pioneering human-robot interaction work examines consumer responses to AI-driven service interfaces in retail and hospitality contexts.
Publication Trends: Recent work demonstrates evolving focus from referral program mechanics (2022) to visual advertising design (2023) and diversity in advertising representation (2024). His research consistently bridges academic theory with industry applications, particularly in digital marketing optimization and cross-cultural consumer responses.
Awards & Recognition:
- AMA Sheth Foundation Doctoral Consortium Fellow (2020)
- College Research and Creative Activity (RCA) Award (2025)
- UCRCA Research Award and Grant (2024)
- UNO Weitz Innovation and Excellence Fund (2024)
- CBA Summer Research Fellowship (2022-2025)
Professional Service: Dr. Yu serves on the Journal of Business Research editorial review board and co-directs the UNO Social Media Lab. His industry background as digital brand manager for luxury brands (Bang & Olufsen, Royal Asscher) enables practical research collaborations. He teaches Digital Marketing Communications (MKT 3360) and Social Media Marketing (MKT 3370), integrating current industry practices into curriculum development.
Research Infrastructure: As core member of the UNO Social Media Lab, he leads experimental studies on platform algorithms and consumer engagement metrics, maintaining industry partnerships for real-world data collection and testing environments.
