John Gironda

John Gironda is an Associate Professor in the Department of Marketing at Nova Southeastern University's H. Wayne Huizenga College of Business & Entrepreneurship. He holds a Ph.D. in Marketing from Florida Atlantic University, an MBA in Finance from East Carolina University, and a B.S. in Marketing from East Carolina University.

• Ph.D. - Florida Atlantic University - Marketing
• M.B.A. - East Carolina University - Finance
• B.S. - East Carolina University - Marketing

His research focuses on digital and social media marketing, branding, advertising, consumer behavior, and marketing strategy. Recent work explores AI in retail interactions, metaverse commerce, and consumer-brand heuristics in luxury experiences. He teaches courses like MKT 3060 Consumer Behavior and MKT 3210 Professional Selling.

Key article trends include digital privacy, personalized advertising, social media engagement, and B2B marketing innovation. His publications appear in journals such as Industrial Marketing Management and Psychology & Marketing, with conference presentations at the American Marketing Association and Academy of Marketing Science events.