James Barry

Dr. James Barry is a Professor in the Marketing Department at the H. Wayne Huizenga College of Business & Entrepreneurship, Nova Southeastern University (NSU). With 25 years of corporate experience in industrial, government, and commercial marketing, he has held executive roles at Fortune 50 companies like GE, Rockwell, and AT&T. His teaching focuses on internet marketing, social media, and international business, while his research spans relationship marketing, cross-cultural dynamics, and social selling.

• Ph.D. in Marketing, Nova Southeastern University
• MBA in Marketing, DePaul University
• BS in Electrical Engineering, University of Notre Dame

Dr. Barry's research explores B2B relationship dynamics, cross-cultural trust, and digital marketing innovation. His work examines how institutional factors moderate relationship quality across economies and how humor enhances social media engagement. He also investigates social selling tactics and thought leadership in B2B contexts.

Dr. Barry co-authored award-winning publications in The Journal of Business and Industrial Marketing and Journal of Global Marketing, including the Best Paper of the Year Award (2008). He received NSU's Faculty Member of the Year recognition for teaching excellence.

As founder of Marketing P2P, Dr. Barry provides corporate workshops on social selling transformation. His academic journey bridges Fortune 50 corporate expertise with pedagogical innovation in marketing analytics and global business strategies.