معرفی
Kai-Yu Wang is a Professor of Marketing at the Goodman School of Business, Brock University. His research spans a wide range of topics in marketing, consumer behavior, and digital technologies, with a particular focus on service recovery, augmented reality, social media marketing, and brand management.
Research Interests:
- Consumer behavior in digital environments
- Service recovery strategies in social media and chatbot contexts
- Augmented reality applications in marketing and consumer engagement
- Brand value co-creation and community building
- Cross-cultural consumer psychology
His recent work delves into the nuances of consumer interactions with emerging technologies like chatbots and AR, examining how these tools influence customer relationships and decision-making processes.
Contact Information:
- Email: kwang@brocku.ca
- Phone: 905 688 5550 x5597
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