معرفی
Dr. Abdul Rehman Ashraf is an Associate Professor of Marketing at the Goodman School of Business, Brock University, where he investigates the intersection of technology and consumer behavior. His research focuses on augmented reality (AR), metaverse commerce, and ethical marketing practices.
- Academic Affiliation: Brock University (Goodman School of Business)
- Primary Research Areas: Digital Marketing, Augmented Reality, Consumer Behavior, Sustainability Marketing
- Contact: arehman@brocku.ca
A leading scholar in technology-driven marketing, Dr. Ashraf explores how immersive environments (AR, metaverse) influence consumer decision-making, psychological ownership, and sustainable practices. His work bridges neuromarketing and digital commerce, emphasizing regulatory focus and stigma management in unconventional markets.
Recent publications highlight trends in AR-enabled retail, AI-powered marketing, and ethical frameworks for digital commerce. These studies span topics from virtual tourism experiences to logo design psychology, reflecting his multidisciplinary approach.
Dr. Ashraf teaches in the Marketing department, contributing to undergraduate and graduate programs in digital marketing and consumer behavior. While no formal advising roles or student names are listed in the scraped data, his research output suggests active mentorship in marketing innovation.
