معرفی
Antonia Mantonakis is a Professor of Marketing at the Goodman School of Business, Brock University. Her research bridges marketing and cognitive psychology, focusing on consumer decision-making, perception, and memory effects.
- Department: Marketing
- Email: amantonakis@brocku.ca
Research Interests
Dr. Mantonakis explores how extrinsic cues (e.g., signatures, photos, rating scales) and cognitive processes (e.g., fluency, depletion, priming) influence consumer behavior. Her work examines order effects in choice, sensory marketing, and ethical consumption dynamics.
Recent Articles
Her publications highlight trends in brand perception, taste cognition, and digital interactivity, with emphasis on virtual environments and decision heuristics. Studies span 2002–2024, showcasing longitudinal insights into consumer psychology.
