معرفی
Ahreum Maeng is an Associate Professor of Marketing at the University of Kansas School of Business. She specializes in social cognition and social perception, focusing on how adaptive psychological mechanisms like emotion and motivation influence consumer decisions in social contexts. Her work examines diverse phenomena from facial perceptions to social crowding.
Education:
- Ph.D. in Marketing, University of Wisconsin-Madison
- M.S. in Marketing, University of Alabama
- MBA (Marketing Concentration), Hanyang University, South Korea
- B.A. in Advertising and Public Relations, Hanyang University, South Korea
Research Interests: Social Cognition, Social Perception, Motivation & Emotion, Crowding, Threat, Dominance, and Political Beliefs. Her studies explore how social environments shape consumer behavior through mechanisms like anthropomorphism, facial cues, and environmental density.
Publication Trends: Her work bridges marketing and social psychology, addressing topics such as product design’s psychological impact, the role of crowding in decision-making, and cultural influences on perception. Recent studies analyze facial cues’ effects on moral judgments and political electability.
Advising/Grants: No specific grants or advisee records provided in the text.
Her research contributes to understanding how social contexts and psychological processes interact to influence consumer behavior in markets and political domains.
