معرفی
Rafay Siddiqui is an Assistant Professor of Marketing at Santa Clara University’s Leavey School of Business. He holds a PhD from the University of South Carolina and specializes in consumer judgment and decision-making, particularly focusing on temporal cognition and its impact on consumer behavior. His research explores how time perception influences patience, self-control, and sustainable consumption choices. He has published in top journals including the Journal of Consumer Research and Journal of Experimental Social Psychology. His work often bridges consumer psychology with practical marketing strategies.
Rafay’s research interests include understanding how time framing, payment systems, and identity cues affect consumer decisions. His studies have examined topics such as virtual reality’s role in enhancing patience for hedonic experiences, the moderating effects of self-efficacy on self-control, and regional/political influences on sustainable consumption behaviors. His interdisciplinary approach integrates behavioral economics principles with experimental methodologies.
Notable contributions include exploring how payment pain reduces variety seeking, how time units shape patience thresholds, and the psychological mechanisms behind middle-name reminders reducing indulgence. His work has implications for retail strategy, policy design, and consumer welfare.
Rafay has no listed scientific awards but maintains active research collaborations. His academic profile emphasizes experimental consumer psychology with applications in marketing, sustainability, and technology.
