Rajesh Bhargave

Dr. Rajesh Bhargave is an Associate Professor of Marketing at the Department of Analytics, Marketing and Operations within Imperial Business School, Imperial College London. He holds a B.B.A. from the University of Texas at Austin and a Ph.D. from the Wharton School of the University of Pennsylvania. His research focuses on consumer behavior, particularly how social contexts and digital tools influence decision-making and product evaluations.

Dr. Bhargave’s academic journey includes prior faculty positions at the University of Texas at San Antonio before joining Imperial College London. He teaches across programs including MBA, Executive Education, and Pre-experience Masters, emphasizing practical application of marketing principles.

His research explores two primary areas: (1) the impact of social environments on product preferences, analyzing shared versus solitary consumption experiences, and (2) how online technologies reshape consumer decision-making processes. Key topics include hedonic judgments, numerical processing in choices, and the psychological effects of digital cues like 'cloud' reminders.

His publications span journals such as Journal of Consumer Research and Psychological Science, reflecting a strong focus on behavioral economics and consumer psychology. Notable themes include 'collective satiation,' 'cue-of-the-cloud effects,' and the role of round numbers in consumer perceptions of product longevity.

Dr. Bhargave has advised students such as JORGE PENA-MARIN and Nicole Votolato Montgomery. While no scientific awards are explicitly listed, his work contributes significantly to marketing theory and practice. His research and teaching underscore the intersection of technology, social dynamics, and consumer behavior.