Rajesh Bagchi

Rajesh Bagchi is the R.B. Pamplin Professor of Marketing at Virginia Tech’s Pamplin College of Business. He holds dual roles as Associate Dean for Research, Graduate Programs, and Centers. His academic journey includes a B.Tech in Civil Engineering from IIT Mumbai (1998), an MS in Environmental Engineering from the University of Cincinnati (2000), and a PhD in Marketing from the University of Colorado Boulder (2008).

His research bridges marketing, psychology, economics, and education, focusing on consumer decision-making gaps and interventions. Key areas include numerical information processing, market mechanisms (auctions/negotiations), and post-purchase societal impacts. His work has been published in top journals like Journal of Consumer Research and Journal of Marketing. He currently serves as Associate Editor for Journal of Consumer Research and Journal of Consumer Psychology.

• Awards: Marketing Science Institute Young Scholar (2013), Scholar (2020), Society for Consumer Psychology Early Career Award (2016)
• Teaching: Marketing Analytics, Consumer Behavior, Judgment & Decision-Making at both undergraduate and doctoral levels

His articles explore topics like deadline effects, crowding impacts on consumption, and socio-moral pricing. Recent work highlights behavioral nudges to improve consumer choices and societal outcomes. Bagchi’s interdisciplinary focus and editorial leadership position him as a pivotal figure in consumer psychology.