Mario Pandelaere

Mario Pandelaere is an Associate Professor of Marketing and Graduate Program Director at the Pamplin College of Business, Virginia Tech. His research focuses on consumer judgment, decision-making, materialism, and social influence, with publications in top journals like Journal of Consumer Research and Psychological Science. He teaches courses on consumer behavior, experimental research methods, and marketing's societal impacts.

• Education: PhD in Psychology (KULeuven, Belgium), M.Sc. in Statistics and Business Engineering
• Editorial Roles: Editorial Board of Journal of Consumer Research and Associate Editor of International Journal of Research in Marketing

His work explores how materialistic values affect well-being, the role of numerosity in consumer choices, and the social signaling behind consumption behaviors. Recent studies examine affiliation-driven consumption, domestic country bias in international marketing, and the 'light=healthy' intuition in product design.

Publications span topics like decision framing effects, consumer response to product swiping interfaces, and the cognitive mechanisms behind price comparisons. His research bridges psychology and marketing, addressing real-world challenges in consumer behavior and policy.